National Repository of Grey Literature 3 records found  Search took 0.01 seconds. 
Data Mining in Social Networks
Raška, Jiří ; Očenášek, Pavel (referee) ; Bartík, Vladimír (advisor)
This thesis deals with knowledge discovery from social media. This thesis is focused on feature based opinion mining from user reviews. In theoretical part were described methods of opinion mining and natural language processing. Main parts of this thesis were design and implementation of library for opinion mining based on Stanford Parser and lexicon WordNet. For feature identi cation was used dependency grammar, implicit features were mined with method CoAR and opinions were classi ed with supervised algorithm. Finally were given experiments with implemented library and examples of usage.
Fenomén ROPO a jeho vliv na nákupní chování spotřebitele
Tran, Trong Nam
The thesis deals with the phenomenon of the shopping behaviour ROPO (Research Online – Purchase Offline) and its impact on the consumer behaviour. Examines factors which lead consumer to use this approach when shopping. Furthermore, it also examines the influence of user reviews during the buying decision process. In literature review are described individual phases of the ROPO effect. The thesis itself deals with the processing of data from surveys, based on which are further suggested marketing activities which when using ROPO effect will lead to increase in the store traffic of the physical store.
Data Mining in Social Networks
Raška, Jiří ; Očenášek, Pavel (referee) ; Bartík, Vladimír (advisor)
This thesis deals with knowledge discovery from social media. This thesis is focused on feature based opinion mining from user reviews. In theoretical part were described methods of opinion mining and natural language processing. Main parts of this thesis were design and implementation of library for opinion mining based on Stanford Parser and lexicon WordNet. For feature identi cation was used dependency grammar, implicit features were mined with method CoAR and opinions were classi ed with supervised algorithm. Finally were given experiments with implemented library and examples of usage.

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